Chapter 26
Search Engine Use Cases
In This Chapter
Enabling customers to find your products online
Making best use of all your enterprise’s data
Supporting proactive user working processes
Search applications vary widely both in the kind of information that’s cataloged and in how users interact with search engines. For example, a hotel-booking website differs greatly from eBay’s site, which is different from Amazon’s site. Each use case has its particular features and approaches.
In this chapter, I discuss some aspects involved in providing user-friendly search capabilities in your application and in providing the behavior that you want your application to have.
Searching E-Commerce Products
There is an old adage in sales — “A customer not only needs your product, they need to know that they need your product.” However, the trick is to lead customers not only to the product most relevant to their search terms, but to what they really need.
The simplest form of search is a search of a single-product catalog; for example, searching for printer toner on Amazon.
In this chapter, I discuss how to use a search engine to provide e-commerce website product search capabilities.
Amazon-type cataloguing ...
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