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Strategic uses and roles of humor in counter-corporate social movements
François Maon and Adam Lindgreen
“As John Cleese said, there is a tendency to confuse seriousness with solemnity. Serious causes can and must be approached with good humour, otherwise they’re boring and can’t compete with the Premier League and Grand Theft Auto. Social movements needn’t lack razzmatazz.”
—Russel Brand [comedian, radio host, author, and activist]
“Humor is the shortest path between one man and another.”
—Georges Wolinski [cartoonist and comic author, co-founder of Charlie Hebdo]
Introduction
Among calls for more stakeholder-based, externally oriented investigations of stakeholder influences, the need for theories that can explain ...
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