Helena Ahola, Lic (Econ), is Principal Lecturer of Marketing at Oulu University of Applied Sciences, where she currently teaches research methods and marketing. Her research interests include services marketing, service design, e-business, and Internet marketing. She has been involved in e-business and service design-related projects, and she has published and presented her research on marketing, value creation, and e-retailing in several international Internet and service-related conferences.
Sari Alatalo is a Senior Lecturer of English Business Communication at the Oulu University of Applied Sciences. She is also a doctoral candidate in international business at the University of Oulu, ...