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List of figures
List of tables
About the editors
About the contributors
Foreword and acknowledgment
PART 1Humor, business, and society
1.1 Positive psychology: humour and the virtues of negative thinking
1.2 Friedman and Tocqueville walk into a bar. . .: deciphering the business and society discourse
PART 2From society to business: humor’s use and roles in activist movements
2.1 How to take the joke: strategic uses and roles of humor in counter-corporate social movements
FRANÇOIS MAON AND ADAM LINDGREEN
2.2 Clowning around: a critical analysis of the role of humor in activist–business engagement
PART 3From business to society: humor’s use and roles in marketing, corporate ...
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