Not All Claps and Cheers

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Contents

List of figures

List of tables

About the editors

About the contributors

Foreword and acknowledgment

PART 1Humor, business, and society

  1.1    Positive psychology: humour and the virtues of negative thinking

MICHAEL BILLIG

  1.2    Friedman and Tocqueville walk into a bar. . .: deciphering the business and society discourse

YOANN BAZIN

PART 2From society to business: humor’s use and roles in activist movements

  2.1    How to take the joke: strategic uses and roles of humor in counter-corporate social movements

FRANÇOIS MAON AND ADAM LINDGREEN

  2.2    Clowning around: a critical analysis of the role of humor in activist–business engagement

KATHARINA WOLF

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PART 3From business to society: humor’s use and roles in marketing, corporate ...