Not for Free

ACKNOWLEDGMENTS

I’ve been a consultant for some thirty years now, so “writing” in PowerPoint is pretty much second nature, as is the brainstorming necessary to create new ideas and the public speaking required to deliver them. Prose, however, is a very different thing, so the idea of writing a book was a bit intimidating. I therefore owe a great deal of gratitude to the many who encouraged and supported the effort.

I must first thank Kirsten Sandberg, my first editor at Harvard Business Press, who literally discovered me when I was speaking and moderating an HBS panel. Kirsten helped me turn my conceptual ideas into a proposal and guided me through the process of supplementing my knowledge and skills so I could complete the project. Her efforts ...