NTA UGC NET '24 Paper 1 by KVS Madaan| Teaching and Research Aptitude NET/SET/JRF |Includes 2023 Paper (2 Sets) & 23 years chapter wise solved Previous Year Questions

Chapter 4

4.14

Codes:

In communication, codes are consistent rules for

replacing a piece of information, such as a letter, word, or

phrase, with a selected equivalent. Codes are used to con-

vey messages efficiently and can vary between different

forms of communication.

Communication Impact: As per Mehrabian

According to Mehrabian, communication can be broken

down into three aspects:

•

Words contribute 7%.

•

Tone of voice makes up 38%.

•

Body language accounts for 55%.

These percentages are often referred to as the 7/38/55

rule, and they are also known as the ‘3 V’s’ - Verbal, Vocal,

and Visual. In practice, effective communication ...