NTA UGC NET '24 Paper 1 by KVS Madaan| Teaching and Research Aptitude NET/SET/JRF |Includes 2023 Paper (2 Sets) & 23 years chapter wise solved Previous Year Questions

Communication

4.17

The categories of electronic and print media include

broadcasting, various types of discs or tape, film, inter-

net (blogs and podcasts), publishing (newspapers, books,

magazines), and computer games.

M

ASS

M

EDIA

F

UNCTIONS

BY

H

AROLD

L

ASSWELL

1.

Surveillance:

Mass media serves as the ears, eyes,

and voice of the audience, informing and influencing

thoughts, attitudes, and actions. For instance, adver-

tisements introduce consumers to new products.

2.

Correlation:

Mass media plays a role in shaping pub-

lic opinion, contributing to the creation of societal

consensus on important issues.

3.

Admission ...