INTERNATIONAL BUSINESS
SCOPE AND IMPORTANCE OF INTERNATIONAL BUSINESS
International business is simply the summation of all commercial transactions that take place between different nations across their boundaries (crossing political boundaries). Multi National Enterprise (MNE) is main incumbent in international business that pursues strategic success in global production and sales. We can cite examples of Apple, McDonald’s, Honda, Samsung, Sony etc. to name a few. This is happening in service sector as well. The main objective for organizations is global expansion, though it is costly and complex. To offset these costs and risks, organizations must have strong reasons for developing a global strategy. The reasons may be expanded into the following ...
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