CHAPTER6
Strategic Management
CHAPTER AT A GLANCE
• Strategic Management—Concept, Process, Decision and Types
• Strategic Analysis—External Analysis, PEST, Porter’s Approach to industry analysis, Internal Analysis—Resource Based Approach, Value Chain Analysis
• Strategy Formulation—SWOT Analysis, Corporate Strategy—Growth, Stability, Retrenchment, Integration and Diversification, Business Portfolio Analysis—BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
• Strategy Implementation—Challenges of Change, Developing Programs Mckinsey 7s Framework
• Marketing—Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction
• Market Segmentation, Positioning and Targeting
• Product and Pricing Decision—Product ...
