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Numbersense: How to Use Big Data to Your Advantage by Kaiser Fung

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Will Personalizing Deals Save Groupon?

You had a rough day at work. At 6:05 p.m., you were about to leave the office, and as you were putting on your coat, your BlackBerry beeped. A note from the boss: He wanted Report #10 on his desk the next morning. You imagined the bastard two-thumbing the message from his buddy’s posh Tribeca pad where a rowdy night of poker was well under way. You had also made plans—dinner with your wife at the sushi joint down the block. You called home. No, you didn’t. The prospect of a senseless roasting made you stop. You need something to soften the blow. You fumbled through the Times. What was on show at Cinema Village ...

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