
240 | CHAPTER 14 Improving the Human–Technology Interface
Surveys of Potential or Actual Users
Chernecky, Macklin, and Waller (2006) assessed cancer patients’ preferences for
website design. Participants were asked their preferences for a number of design
characteristics, such as display color, menu buttons, text, photo size, icon
metaphor, and layout, by selecting on a computer screen their preferences for each
item from two or three options.
Focus Group
Typically used at the very start of the design process, focus groups can help the de-
signer better understand users’ responses to potential interface designs and to
content that might be included in ...