CHAPTER 7

Conclusion

Capturing the Value of Big Data Projects

It is about adding value.

This book has defined Big Data, described its important analytical characteristics, and illustrated some of the many ways managers and executives can utilize Big Data to support business operations and improve service delivery. The Big Data picture painted thus is quite complex. But simply understanding the Big Data picture is not the goal of an effective decision maker. Effective decision makers and executives are constantly and clearly focusing attention and concentration on the prize: applying the Big Data findings and obtaining strategic and tactical results by capturing the promise of value in the data and applying this to improve services. The methods ...

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