CHAPTER 3
Analyzing Big Data for Successful Results
Some companies have built their very businesses on their ability to collect, analyse, and act on data.
—Competing on Analytics by Tom Davenport
Brad Peters (2014) has noted that the bloom of big data may be fading. Where it used to be all about the data, users and decision makers have realized that big data cannot deliver much value on its own. Now, the focus is on how to unlock value in the big data—it is all about the analytics.
Big data without analysis yields no actionable information and intelligence that can be used to make decisions. Analytics seeks to discover patterns in data for decision making. It involves employing tools and techniques for uncovering useful insights into and extracting ...
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