CHAPTER 2

Issues and Challenges in Big Data and Analytics

In every discipline, there are issues and challenges that managers and decision makers must deal with in the normal course of their work. With big data, these issues and challenges arise not only from technology and its use, but also from the scale of the data and the use of insights and results generated by analyzing the data. In this section we examine the issues and challenges we recognized originally in the first edition; note those that have been addressed already; and identify new issues and challenges facing practitioners and researcher in today’s big data world.

First and foremost, analytics reside on a continuum as depicted in Figure 2.1. Few problems actually reside at either ...

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