Business Modeling
Abstract
A descriptive model of a whole enterprise consists of vision, mission statements, goals, strategies, and realizing tactics, among other things. The OMG business motivation model (BMM) provides a structure by means of which those terms can be kept apart. Hence it ensures clarity in creating an enterprise model. This chapter explains the main features of the BMM.
The BMM provides a structure for defining and developing a business plan by describing which purposes an enterprise pursues by which means. The BMM is an OMG standard and describes, on the one hand, the goals of an enterprise with a superior vision and, on the other hand, the associated implementation strategies and tactics with their superior missions. ...
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