CHAPTER 9

Generate Great Decisions

The manner in which leaders make decisions creates the difference between managing individuals and leading collaborative and innovative enterprises. Furthermore, their ability to make decisions is the difference between making bad decisions or great decisions. In their book Decisive, Chip Heath and Dan Heath (2013) cite research indicating “four villains of decision making.”

The first villain is “framing the decision too narrowly.” For example, “How should we improve our healthcare delivery service” rather than “What do our patients need from us?”

The second villain of decision making is our tendency to pick a solution and find data that supports our idea. The authors, Heath and Heath, call it “confirmation ...

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