Case Studies

CULTURE OF INNOVATION (McDonald’s Corporation)

We have discussed the importance of engaging in the behaviors discussed in this book with examples to provide insight. To conclude our discussions, I am providing you a case study to illustrate how using all the behaviors has transformed an operation into the most competitive and dominant enterprise in their marketplace.


This client constructed restaurants throughout the eastern seaboard of the United States. Two units were responsible for all production. One unit (Real Estate) had the responsibility for identifying suitable sites and purchasing land. The second unit (Construction) was responsible for design and build of restaurants on the sites. Each team consists of 5 to ...

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