CHAPTER 4

WHY DO YOU GET OUT OF BED EVERY DAY?

Why do you get out of bed every morning? Why are you excited to go to work?

You need to think beyond the alarm clock. Get past the coffee and getting kids ready for school. Consider what is beyond the paycheck that enables you to pay your rent or mortgage. What are the deeper answers to these questions? You need to consider the core of why you do the things you do. This maxim is about your intrinsic motivation. The answers to these two questions will help you articulate a leadership maxim that defines the kind of work you want to do.

It may surprise you, but for most people the motivation to go to work every day is not the money. For most people it is about growth. It is about challenge. It is about ...

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