CHAPTER 16

HOW WILL YOU REMEMBER TO TREAT YOUR TEAM MEMBERS AS INDIVIDUALS?

The better you understand your people, the better you will relate to them. First and foremost, you must treat them like individuals. No one wants to be a nameless cog in a big machine. All too often we inadvertently make people feel that way.

You disagree? Stop and think. Have you ever heard or said things like the following?

“She’s my analyst.”

“Talk to my project manager.”

“My VP thinks we should do this.”

Where are the faces that go with those statements? How different would the culture of our organizations be if “she,” “project manager,” and “VP” were replaced or augmented with “Terri,” “Jack,” or “Kim”? People lose their identities when we refer to them by title ...

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