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One Simple Idea for Startups and Entrepreneurs:  Live Your Dreams and Create Your Own Profitable Company

Book Description

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple IdeaHow many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven’t you thought, I need to be my own boss? You’re thinking the right things. Now, the next step is to take action—and that’s exactly what One Simple Idea for Startups and Entrepreneurs is all about.Stephen Key, one of the world’s leading experts on getting business ideas off the ground, revealed in his ground breaking book One Simple Idea just how simple it is to make a fortune by selling or “renting” your great ideas. Now, he helps you live the entrepreneurial dream by delivering a proven, straight forward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding.

Table of Contents

  1. Cover Page
  2. One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Preface
  7. Acknowledgments
  8. Introduction
  9. 1 Opportunities for Inventor-Entrepreneurs in the Twenty-First Century
    1. My Journey
    2. Successful Inventor-Entrepreneurs in This Book
    3. Finding a Mentor
  10. 2 Do You Have What It Takes?
    1. Entrepreneur: Born or Made?
    2. Does the Shoe Fit?
    3. Startup Enemy Number One: Fear
    4. Why I Took the Leap and Started a Business with One Simple Idea
  11. 3 Keep It Simple
    1. What Is a Simple Idea?
    2. Creating a Product That Will Sell
    3. Test the Market
    4. Creating a Product That Is Simple to Produce
    5. Is It a Money-Maker?
  12. 4 Watch Your Back
    1. Outsmart the Competition
    2. Build Partnerships
    3. Protect Your Idea
  13. 5 Ready, Set, Launch!
    1. No MBA? No Problem!
    2. Do You Need a Business Plan?
    3. Show Me the Money!
    4. Setting Up Your Business
  14. 6 Flip the Switch
    1. Product Design Package
    2. Packaging
    3. Finding the Right Manufacturer
    4. Logistics
    5. Getting Off to a Good Start
  15. 7 Power Marketing Made Simple
    1. What’s Brand Got to Do with It?
    2. Create Demand and Drive Sales
    3. Get the Word Out on a Limited Budget
    4. Hitch Your Wagon to Someone Else’s Star
  16. 8 Winning and Losing at Retail
    1. Start Local, Go National, Grow Global
    2. How to Get Your Product into Retail Stores
    3. On the Shelves of Giants
    4. Other Retailing Options
    5. Creating Happy Campers and Repeat Sales
  17. 9 Managing the Monster
    1. Taking Care of Business
    2. Be Careful What You Wish For
    3. When the Going Gets Tough
    4. Cruise, Expand, or Sell
  18. Appendix: Valuable Resources
  19. Index