imageGet Creative!

CREATIVITY PLAYS a big role in all aspects of bringing an idea to market. It enables you to come up with novel ideas and to develop those ideas into marketable products. It helps you find fast, easy, inexpensive, and effective ways to prototype your idea. It definitely comes in handy when you’re creating your one-line benefit statement and your sell sheet. Your creativity is also an asset when it comes to protecting your idea, figuring out whether it’s doable, finding potential licensees, and getting a company to say yes to your idea.

Everyone is creative. Being creative is simply looking at something from a different perspective. ...

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