Is It Doable?
WHEN companies are even remotely interested in your idea, the two questions they’ll ask you first are: “How do we do this?” and “How much is it going to cost?” At the end of the day, no matter how great an idea is, if it can’t be manufactured or if it’s too difficult or expensive to manufacture, it’s not going to get made—at least not by a licensee.
The answers to these questions are very important to your licensee. If producing your idea requires purchasing new manufacturing equipment, that’s risky. Manufacturing costs affect retail price points. If your idea will retail for more than its competitors, a company is unlikely to want ...
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