O'Reilly logo

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition by Stephen Key

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

imageThe Call That Gets You in the Door

I THINK ONE of the main reasons so many entrepreneurs go to the time, expense, and trouble of making fancy prototypes and getting patents is because they’ve bought into the myth that “if you build it, they will come.” They think the only way to get a company to say yes is to put on a big show. They think the only way to play with the big boys is to deliver a finished, patented product to their doorstep. It just isn’t so.

Prototypes and patents don’t open doors, and they don’t sell ideas. Preparation and persistence open doors. And benefits kick them wide open.

All the critical steps outlined so far in this book—studying ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required