If I Were to Do It All Over Again: The Need for Product Scouts
AFTER 30 years in this business, I sometimes wonder what I would do differently if I were to do it all over again. And the answer is, I would become a product scout. The fact is that companies in all industries need ideas. They’re desperate for them. Today, a company’s success depends on its ability to quickly bring new products to market. Few companies can do that solely from ideas they develop in-house. Like you know by now, this is where open innovation comes into play.
But many companies don’t know how or don’t have a good system in place for finding those ideas. Likewise, many ...
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