Chapter 3
Our Motivation: Stories of Appreciation and Dedication
In 1947, our company was in the bad situation of having to borrow money to maintain production. During that time, the bank decided that Toyota had too many workers and made the company lay off some employees. This was a low point in company history that caused a shift in thinking by the executives. They vowed at that time that no outside factors would ever play a role again in the decisions made by the company.
They paid back what money was owed and made plans to save money for “rainy days.” Well, those rainy days are upon us. The company has held true to their values and kept us all working even at the loss of making money. The company, of course, cannot do this forever, but now ...
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