6

Country-social media intelligence

Towards a new index

In previous chapters the causes and outcomes of the penetration of social media into people’s movements in the Arab countries and Iran, where governments only observed the changes without any timely reaction to them, were considered. The aim of this chapter is to view this issue from another point of view and show that governments can influence people’s movements within a systematic, albeit time-consuming process. This influence is exerted not in the crisis situation itself when the flames of revolution are fresh, but it can be directed in a certain direction by means of a strategic plan before the people’s movement begins. The design of political marketing in social media requires an independent ...

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