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Online Communities Handbook: Building Your Business and Brand on the Web by Nancy Strauss, Anna Buss

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Define Your Community Strategy

Whether you are still unsure what kind of community to start or you have already settled on a plan, there are certain points you should keep in mind from the beginning to position your site for success. In this chapter, we’ll walk you through the steps of defining a community model that will bring value to your brand, then planning the website and infrastructure to support it. If you are just starting out, you will be able to leave this chapter with a fully formed community plan. If you have a plan already, then you can use this chapter to develop and refine it and improve your results.

Begin with what you have

If you’re planning a community for an established company, then you’re never starting from zero. Your ...

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