On many social networking sites, you can have a profile page for your brand that looks similar to an ordinary member profile, including the same basic functionalities, such as:
Add this member as a friend
Add this member as a favorite
Forward this to a friend
Leave a comment
View a video or photo gallery.
Your brand is seen as a person and interacts with the community like another member. For example, when users add your brand to their friends lists, they might receive a message that says, “Thanks so much for adding me as your friend.”
Leesa Barnes, an expert in marketing on social media ...