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Online Communities Handbook: Building Your Business and Brand on the Web by Nancy Strauss, Anna Buss

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Interview

Could you talk a little bit about how your community is different from other online business networks?

The core of why Ecademy is different is related to the reasons we set it up in the first place. We set up Ecademy in 1998, after I had been home for five years with our children, and I wasn’t thinking in terms of technology; I saw an issue, a problem. The core of our community is connecting people to one another, and our business model could really exist even without the Internet. It’s like a modern-day version of a chamber of commerce, an answer to the question of how business people can see each other. It’s very important for companies that want to start networking websites to start with this question of what problem they want to ...

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