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Online Communities Handbook: Building Your Business and Brand on the Web by Nancy Strauss, Anna Buss

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Interview

Your website has two parts: an online travel service, where users can make reservations or buy tickets, and a travel community. Could you discuss how those two parts feed each other?

The community is not only a fundamental part of our project, it’s its essence. Our philosophy is very clear: Minube is a community of travelers. Starting from this base, offering users the ability to compare prices and make purchases on more than forty websites is an added service.

Our business depends completely on the community. We want our users to feel that Minube offers everything they need for their travel. If a user participates in our community, then when they think about travel, they’ll automatically think of Minube instead of another travel site. ...

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