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Online Communities Handbook: Building Your Business and Brand on the Web by Nancy Strauss, Anna Buss

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Web 2.0 Glossary

active recruitment

The process of actively pursuing new website members through advertising banners, email campaigns, or other means (versus passive recruitment, where members find the website on their own).

admin panel

Software that allows staff to access and manage website member accounts and content.

avatar

An image or figure that represents a specific website member and becomes his or her online identity in a specific community. The avatar often appears next to content published by the member with whom it’s associated. In communities that allow live chat, members can often make their avatars move on the screen like characters in a video game.

banner blindness

The habit that experienced Internet users develop of ignoring or overlooking ...

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