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Online Communities Handbook: Building Your Business and Brand on the Web by Nancy Strauss, Anna Buss

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Introduction

Is This Book for You?

Are you

  • Curious about the online communities trend and what it’s all about?

  • Interested in developing an online community for your brand?

  • Looking for ways to promote your product on the Web?

  • Hoping to take your online community to the next level of success?

If you answered “yes” to any of these questions, then the Online Communities Handbook is for you.

On the other hand, if you’re a Web developer looking to deepen your technical skills, or a sociologist looking for a theoretical discussion of social dynamics on the Web, this book is probably not for you. There are many theoretical and technical books on online communities available; however, we aim to fill an important gap with a practical handbook written specifically ...

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