CHAPTER 4

Ian Bogost

Cofounder, Persuasive Games

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Ian Bogost and Gerard LaFond cofounded Persuasive Games in 2003 to create video games that persuade, instruct, and engage. That same year, the duo made their mark on history, ­creating The Howard Dean for Iowa Game—the first video game commissioned for a U.S. ­presidential campaign.

Bogost and Persuasive Games have continued to move the video game industry in new and exciting directions, pioneering games as editorial content for the New York Times and using video games to address critical issues, such as airport security, clean energy, and tort reform.

Dr. Bogost is the Ivan Allen College Distinguished ...

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