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Online Marketing for Your Craft Business by Hilary Pullen

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WRITING A BLOG

A blog is effectively a website that instead of having static pages has blog posts that are regularly updated. Most websites now have blogs, often with the blog posts featured prominently on the home page.

Many people that are new to blogging can’t quite see how a blog can be a valuable tool to help grow their business and fan base. Often, they wrongly assume that the company blog is just a place to share the latest news and press releases about their own products. In fact, it should be the heart of your business and the hub of your social media marketing.

AMANDA CUSICK, KITSCHYCOO

I think that craft blogging can tend to fall into two categories: aspirational or relatable. Personally, I try to be relatable and show the real person ...

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