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Online Marketing for Your Craft Business by Hilary Pullen

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FACEBOOK

Almost everyone has heard of Facebook. Love it or loathe it, Facebook is an extremely useful platform for a creative business to interact with and engage with potential customers and brand advocates.

In this chapter I will explain the basics of Facebook Pages and also the more complex and ever-changing algorithm Facebook uses to decide which posts get seen by whom. I’ll also take a look at how you can interact on Facebook for maximum effect. With this understanding, you can create a healthy, active Facebook Page that will build awareness of your brand.

How can a Facebook Fan Page help grow your business?

Each individual Facebook user sees a unique news feed, personalized for them by Facebook, showing updates from friends, from pages ...

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