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Online Marketing for Your Craft Business by Hilary Pullen

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PINTEREST

Pinterest is like an online manifestation of the traditional pile of coffee-table books we like to have on display in our homes. They are books that look gorgeous inside and out, filled with amazing images, projects we are working on, or would be if we had the time or the skills, and destinations we are planning to visit. They’re books and magazines that make us and our friends go ‘Ooooh’, spark up a conversation and give us aspirations to work towards.

How can a Pinterest account help grow your business?

Pinterest can drive a lot of traffic to your website, even if you don’t have a Pinterest account! This is because it allows us to bookmark and share images and websites on ‘boards’ – just like having a series of pinboards full of memos ...

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