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Online Marketing for Your Craft Business by Hilary Pullen

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YOUTUBE

YouTube is owned by Google, and once you create your Google+ account you can add a YouTube account and create a YouTube Channel which people can subscribe to. As with all social media channels, subscribers will see your latest video posts in a news feed from all the channels to which they subscribe.

All you need to create tutorials and video posts is a smartphone, PC or laptop with a webcam. You can also create a YouTube channel purely to curate other people’s videos so don’t immediately dismiss YouTube as a social network if you are a little camera shy.

How is YouTube useful for your craft business?

Videos are incredibly useful for people who want to see your product in real life. You can use YouTube videos as a way of fully exploring ...

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