As we have just recapped, you need to remember the ABC of your online marketing strategy – Acquisition (getting people involved), Behaviour (getting them to interact, click around your site and talk about your craft business) and Conversion (getting them to subscribe or buy).
You should have this cycle in mind every time you are online networking, researching and creating content to share.
Planning post themes in advance will save you time. Create a spreadsheet or use an online calendar service to give you an overview of the themes you want to address in your content strategy.
Your calendar does not need to be overly complex. Simply include dates, suggested themes, ideas for ...