O'Reilly logo

Online Marketing for Your Craft Business by Hilary Pullen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

BUILDING YOUR ONLINE MARKETING STRATEGY

As we have just recapped, you need to remember the ABC of your online marketing strategy – Acquisition (getting people involved), Behaviour (getting them to interact, click around your site and talk about your craft business) and Conversion (getting them to subscribe or buy).

You should have this cycle in mind every time you are online networking, researching and creating content to share.

Creating an editorial calendar

Planning post themes in advance will save you time. Create a spreadsheet or use an online calendar service to give you an overview of the themes you want to address in your content strategy.

Your calendar does not need to be overly complex. Simply include dates, suggested themes, ideas for ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required