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Online Marketing for Your Craft Business by Hilary Pullen

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WHAT TO SHARE ON YOUR SOCIAL NETWORKS

Once you have your profiles up and running, your editorial calendar fleshed out and a posting schedule set up, the next thing to consider is the actual content!

You need to define what will resonate with your specific target market and on which social network. It’s all about engagement! But how and where do you find this perfect, engaging content? There are two sources: your own original content or curated content.

Sharing original content

The content you create is vital, but it can be hard to have a finished product to share every day. Think broadly about what your audience may find interesting about you and your work. A question, a frustration or a triumph can be all that is needed to share with your audience ...

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