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Online Marketing for Your Craft Business by Hilary Pullen

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Newsletters

One of the key goals of your social media marketing for your business is to build up a database of newsletter subscribers and customers that you can email regularly to keep them up to date with your latest blog posts, offers and promotions.

Why send a regular newsletter?

Newsletters belong to you. Unlike social media networks, you are not renting the platform, you own it. This is the way you can connect directly with your subscribers, keeping your crafts and, importantly, your brand in the minds of people who, with the right strategy, will eventually convert and buy.

Converting social media follows and likes into subscribers is key to building a successful craft business. As your database grows, so does your chance of selling your ...

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