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Online Marketing for Your Craft Business by Hilary Pullen

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GOOGLE ANALYTICS

Google Analytics can measure and analyse visits to your websites. All computers have a unique IP address. Through tracking each address, it is possible to know how many times a person has visited your blog or website, how long they stayed and exactly what they looked at and clicked on.

You can also see how a user found your site, whether from another site or through a search engine with a specific keyword. Other web analytics tools exist but Google Analytics is excellent and it is free.

Don’t expect to immediately understand all the measurements or ‘metrics’ available on Google Analytics. It takes time to learn and some are very complex and multi-layered. Google has some brilliant video tutorials in the help section of the site ...

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