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Online Marketing for Your Craft Business by Hilary Pullen

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YOUR ONLINE MARKETING STRATEGY

You will need to get this pinned down as soon as possible! Creating a marketing strategy is a way of ensuring that the time you spend online is not wasted time.

Your strategy needs to show:

  • Your craft business’s objectives and goals
  • Your plans to achieve your goals, detailing action on specific networks
  • The time you need to spend on each area
  • Your method of measuring success

Polly Dougdale, Handmade Horizons

Social media is a very important tool, both for engaging your target customer and for connecting with bloggers and publications who might want to feature your products.

Like an online marketing compass, your strategy document becomes a reference for moving forward with your online marketing. It is an effective ...

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