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Online Marketing for Your Craft Business by Hilary Pullen

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HOW TO GET YOUR CONTENT DISCOVERED!

There are two ways online content can be discovered. Both are equally important to build up new and returning visitors to your blog or website.

JAMIE CHALMERS, MR X STITCH

I’ve been lucky to have found a niche and been in the right place and time to maximize impact on it. There weren’t many places featuring contemporary embroidery, let alone the edgier stuff that I do, so I got in there and made the most of it. I’ve benefited from using social media as outposts for sharing the content from Mr X Stitch, having been with Twitter and Facebook since 2008.

Referrals

The first way your content can be discovered is through a recommendation from someone; this visitor to your site may have clicked on a Facebook post ...

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