Chapter 3

Know Thy Reader

The future of publishing is about having connections to readers and the knowledge of what those readers want.Seth Godin

You now understand the value of building a brand and you’ve captured your dreams for your book. The next step is to figure out your audience, because you need to know how to find them and reach them. You need to know where your readers spend their time and what social media sites they visit. There’s no point in learning to be the next Twitter expert if your audience is not even on Twitter.

Do you know where to find your readers based on what you know about them? Your answer is probably, “Kinda.” Even if you think you know your readers, your ideas are probably way too broad. Over the years, authors have ...

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