Chapter 7

Your Online Marketing Plan

You have brains in your head.

You have feet in your shoes.

You can steer yourself in any

Direction you choose.

You’re on your own.

And you know what you know.

And YOU are the one who’ll decide where to go …

Dr. Seuss

In my experience, making a tangible plan allows you to start strong and maintain your enthusiasm for the extra work of marketing both your book and yourself. In this chapter we’ll assess where you are and what you’ll need to make a successful plan.

You’ll have to make some important decisions to make sure your plan is sustainable and scalable. Here’s another exercise to help you move forward with a plan.

Assess your current situation

Maybe you are just starting out and you don’t have a website ...

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