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Online Marketing for Busy Authors by S.C. Gwynne, Fauzia Burke

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Chapter 12

DIY Online Book Publicity

To amplify your message and grow the reach of your brand and book you’ll need to consider publicity. If you are working with a publisher they will provide publicity support, but it’s also a good idea to consider options to augment their campaigns. There are two ways to go about getting attention in the media: One is to hire experts to help you reach the media, and the other is to do the legwork yourself. I’ll be honest: Publicity is not rocket science. If you are committed to the process, you can do it yourself. It will take you longer and you will certainly spend many hours chasing opportunities, but you’ll save money. When you hire a PR expert, you are hiring them for their time, expertise, and contacts. ...

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