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Online Marketing in 7 Days by Sarah McCartney

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You’ll need a computer with an internet connection, and the brief you wrote at the end of the last chapter. If you’ve got a logo and a photograph of yourself, they’ll come in handy too.

This is your practice run to test out what’s there, find out how simple it is, check what you like doing and what you’re good at, and what it’s best to leave to the experts.

Here are some reasons people give me for not getting started:

•   It’s too complicated for me to do myself.

•   I don’t have the design skills.

•   It’s going to cost a fortune for someone else to build.

•   It’s going to cost even more to update.

You can forget about all that. ...

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