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Online Marketing in 7 Days by Sarah McCartney

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So what are you going to put on your website, your blog, your Facebook page and everything else you choose to do online to let people know what your organisation is up to? In the online industry, people use the word “content” when they mean all the words and pictures you’re going to use to communicate your purpose and your brand values.

Write down your brand values here to remind you what you are aiming at.

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“Make it easy to use. Get people involved. Show your personality. And always keep an eye on what you’re trying to do, not ...

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