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Online Marketing in 7 Days by Sarah McCartney

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It’s true that by having your own website everyone in the world can see you, but not everyone will want to do business with you. We all need to know who our customers are likely to be and where we’ll find them.

There are as many ways to market your organisation on the internet as there are websites, and there are plenty of companies keen to sell you the means to do it. It’s akin to the 1849 San Francisco gold rush. Who made the money? The people selling shovels and cooking breakfast. Now, there’s a boom in SEO because it’s tempting to take them up on it when you’re doing all the hard work building a business, and someone comes ...

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