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Online Marketing in 7 Days by Sarah McCartney

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In the late 90s and throughout the 00s, organisations realised that they needed websites. In the mid 90s, when under 5% of the UK’s population had email, there were some amazing, groundbreaking sites. Some were built by enthusiasts for nothing, while others cost companies a fortune, when sought-after, skilled people built them from scratch.

There were also some appalling sites. Web developers could experiment with building whatever they liked, and they got away with it because most MDs and CEOs didn’t have computers and had absolutely no clue what was being built in the name of their brands.

A virtual pub won design awards. These ...

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